TONE AND COLOR

STILLS FROM "COLR" by Emrah Gonulkirmaz

Motion Graphic Logo/Identity created for Colr Inc.

link to video 

HOW TONE IS OPERATING

Tone is providing dimension to this piece by expressing, through light, the contours of all the squirming shapes of color in this clip. A wide tonal range is presented from darkest blacks to vivid whites.

Also, though the background is devoid of depth cues, a slight gradient from white to gray is presented which expresses light. This gray-scale is also an example of tone.

 

HOW TONE IS INTERACTING

Tone is interacting with the visual element of dimension and texture here a great deal. The spindrils of color that move across the screen are seen as three dimensional forms, in which the summation of them create a visceral texture. Looking at the forms and there shape, presented by tone, one gets the idea of how this 'object' would physically feel. 

This same idea could have been presented in a more flat 2-D way, i think, but by emphasizing tone to the extent that it provides dimensional shape, a more arresting life-like effect is accomplished. 

HOW COLOR IS OPERATING

Color is the most dramatic, emotional element and this characteristic lends itself well to this arresting piece. The story presented of color being birthed from an egg-like structure into a wild frenzy is an exciting one. If the story were presented in gray scale, the tonal aspect would prevail, but the magical/emotional impact of the color spectrum would be lost. Furthermore, the colorful 'O' is given more power by being juxtaposed by the other gray colors.

HOW COLOR IS INTERACTING

Color is interacting with the element of motion here. It is thought that color vision was developed for survival in organisms in that it makes an approaching threat more easily recognizable. Movement is useful in considering the experience of the viewer, and as this short is basically a story about color, the movement given to the color threads combines with the color itself to create intense drama. Our eyes follow the movements of these colorforms that have been composed by the motion-graphic artist.