Here is an example of a design relating to Top-Down visual processing. We see three elements composing the image, which we've learned is about the amount of objects that our working visual memory can store at one time, so this flyer should work in terms of simplicity. The viewer is likely to fixate on the graphic and then lower their view to the two separate text blocks. This design is goal-directed because it communicates to the viewer that there will be a show of the bands listed and also lists when and where the show will take place. A cognitive goal of becoming informed is available to the viewer of this material - one that has been assisted by the layout of the composition. Someone calling themselves 'Lizard' has created this piece, which I have found on the internet while looking for shows I would like to attend.
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